Created in the year 2000, Fil Rouge works with pharmacies and drugstores, tobacconists, opticians, and banks. It organizes and implements point-of-sale promotion campaigns for its customers, mainly large companies. Its aim is to "showcase" the customer's products directly in stores, and to make sure that those products have a strong and visible presence.
Fil Rouge coordinates all communication actions designed to show off products to their best advantage at the point of sale: it advises customers on their field marketing strategy, designs the materials, has them made (manufacture is usually subcontracted) and deploys them in the field.
In 2018, Fil Rouge joined the Altavia group, a specialist in retail communications.
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