Created in 1999, Atlas For Men specializes in the distribution of outdoor clothing and accessories, mainly for men, at attractive prices. With considerable expertise in direct marketing, Atlas For Men became the European leader in multichannel distance selling in the space of just a few years, with a presence in eight European countries.
Initiative & Finance invested in July 2016, alongside Activa Capital, Indigo and the management, in order to enable the company to go independent, having initially been created as part of the De Agostini group by its current CEO, Marc Delamarre.
The project involved supporting the management in continuing its multichannel development by strengthening its digital presence, as well as in accelerating its international development. In 3 years, the company saw its revenue climb from €130 million in 2015 to €187 million in 2018. During the same period, the Group established a presence in three new countries, while its online sales grew constantly.
Having outperformed its business plan targets, the company was sold in a secondary LBO in May 2019, with Marc Delamarre and his management team staying on alongside a new financial investor.
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