HOORTRADE

Founded in 2019 in Lyon by Rémy Charpe and Just Foriel-Destezet, Hoortrade is an e-commerce company specializing in DIY home improvement products, offering outdoor (gates, pergolas, etc.) and indoor (armchairs, poufs, etc.) solutions.

The company designs and oversees the manufacturing of its products, which are sold across France and Europe under three distinct brands, combining affordable pricing with a strong focus on customer service and quality. Since its inception, Hoortrade has developed a comprehensive skill set by integrating key links of its value chain.

This capital increase, which brings key executives into the company’s shareholding structure, is part of a broader effort to structure and accelerate growth. It aims to support the founders in a phase of strong expansion by reinforcing the human and financial resources needed to execute the company’s main strategic priorities.